The rise of Neo Businesses signifies a fundamental shift in creating digital experiences. Unlike traditional entities, these agile, tech-native firms address new customer behaviors, meeting demands instantaneously through frictionless interfaces like mini-apps and voice interfaces. As customer expectations for speed and value escalate, the antiquated UX processes used by traditional businesses become inadequate, often merely recycling old models instead of innovating. This change in the economy challenges companies to rethink their approach to user experience and adapt in real-time to maintain relevance in a digitally evolving market.
In contrast, traditional businesses are still clinging to a transient economy mindset. Heavy field ops and thick UI platforms loaded with menus... The market has moved on.
Customers,...expect value - unique, fast, seamless value. They aren't waiting to be onboarded. They want to be served in flow, in context, and with minimal effort.
Traditional UX process is failing in the disruption economy. The old methods not only fall short - they actively hold businesses back.
Too often, UX is mistaken for visual refreshes - UI cleanups and minor flow improvements. There's little reflection on whether the underlying interaction model is still relevant at all.
Collection
[
|
...
]