YouTube has launched Premium Lite, a lower-cost subscription option priced at $7.99 per month, offering a more affordable alternative to the standard YouTube Premium service. Unlike Premium, which provides ad-free viewing, downloads, and background playback, Premium Lite promises a mostly ad-free experience across various categories but does not include these additional features. This service targets users who might avoid higher-priced subscriptions due to unnecessary features they don’t use. Currently a pilot in the US, it will extend to users in Germany, Thailand, and Australia, aiming to attract more subscribers.
YouTube's new Premium Lite service offers a cheaper subscription option that eliminates features like downloads and background playback, focusing on a mostly ad-free experience.
Priced at $7.99 per month, Premium Lite is designed for users who don't require downloads or background playback but still want an affordable ad-free viewing experience.
With Premium Lite, YouTube aims to increase its subscriber base by targeting users who are not interested in features like music streaming or video downloads.
The Premium Lite pilot will be rolled out in various countries, with the aim of expanding accessibility for users who prefer a more budget-friendly YouTube experience.
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