YouTube is reviving its Premium Lite subscription plan, which was initially launched in 2021 at €6.99 per month, offering ad-free viewing. This plan was discontinued in 2023 but is now set to return in markets including the U.S., Australia, Germany, and Thailand. The new subscription will allow users to watch all video content without ads, making exceptions for music videos. Specific pricing details and launch dates have yet to be clarified, indicating a targeted effort to attract viewers seeking a lower-cost ad-free service in these regions.
In 2021, YouTube introduced the Premium Lite subscription at €6.99 monthly, offering ad-free viewing but excluding access to YouTube Music and other features.
YouTube is reportedly set to reintroduce its Premium Lite subscription, this time available in the U.S., Australia, Germany, and Thailand, focusing on ad-free video content.
The revamped Premium Lite plan will allow users to view all video content ad-free, except for music videos, although exact pricing is still unspecified.
The return of YouTube Premium Lite aims to cater to viewers looking for a more economical option for an ad-free experience, tailored for different regions.
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