Beyoncé's NFL halftime show on Christmas Day showcased the live debuts of tracks from her new album 'Cowboy Carter,' emphasizing her influence in live performances.
The performance included powerful collaborations with Post Malone and Shaboozey, showcasing Beyoncé's ability to blend genres and highlight emerging talent during her set.
Joining her on stage was her daughter, Blue Ivy Carter, who participated in a line dance, marking a beautiful moment and family connection that resonated with the audience.
This halftime show served as a significant test for Netflix's live event strategy, indicating how major musical performances can influence streaming platforms.
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