On-demand audio streaming steadily rising in U.S. (Luminate)
Briefly

The U.S. on-demand audio streaming market has impressively surged into the 25 billion range weekly, showcasing a steadily growing demand for diverse music genres.
Taylor Swift not only leads on-demand streaming as an artist but also significantly influences genre preferences, particularly within the pop and R&B/hip-hop categories.
The report reveals that while pop music is currently the fastest-growing genre, rock holds a substantial back catalog, demonstrating the genre's lasting popularity over time.
Boston has emerged as the fastest growing U.S. market for on-demand audio streaming, indicating shifting regional preferences in music consumption patterns.
Read at RAIN News
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