Spotify raises its subscription prices in the U.S. again | TechCrunch

""Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists," the company said in a blog post. In November 2025, Financial Times reported that the audio platform is set to raise prices in the U.S in the first quarter of 2026. According to the report, analysts from JPMorgan predicted that this hike could increase Spotify's revenue by $500 million."

"Spotify raised prices for its subscription plan in the U.S. for the third time in three years, as it hiked the monthly plan from $11.99 per month to $12.99 per month. The company sent an email to its paid users notifying them of the new price, which is applicable from the next monthly billing cycle. The company has made similar hikes in markets like the UK and Switzerland last year."

Spotify increased its U.S. individual subscription price from $11.99 to $12.99, the third U.S. hike in three years. Paid users were emailed and the new price takes effect from the next monthly billing cycle. The company frames periodic pricing updates as reflecting Spotify's value and supporting artists. Financial Times noted a planned U.S. increase in early 2026, and JPMorgan analysts estimated the change could add about $500 million in revenue. Similar increases occurred in the UK and Switzerland last year, and price adjustments are also being applied in Estonia and Latvia. Spotify reported over 281 million paid users, with 25% in North America per Q3 2025 results.

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