TikTok has become a catalyst for music trends, with users being twice as likely to discover music on the app than on other social media platforms.
Viral sounds on TikTok don't just benefit exposure; they also lead to profit through music royalties, as the app pays artists based on usage.
Before TikTok, Musical.ly started trends through lip-syncing challenges, allowing both new and long-established artists to gain resurgence and visibility.
Engagement with an artist's music on TikTok strongly correlates with increased streaming volumes on platforms like Spotify, enhancing visibility and reach.
Collection
[
|
...
]