Panera Bread consciously selects instrumental music, such as smooth jazz and classical, to create a relaxing atmosphere in its cafes. This strategic choice helps customers concentrate, unwind, or socialize without distraction. Interestingly, while Panera promotes big-name artists like T-Pain and Lil Nas X, the in-store experience prioritizes serene sounds conducive to a pleasant dining environment. Research backs these choices, showing that calming music can lower stress, boost mood, and improve focus, effectively shaping the ambiance and overall customer experience.
Why does Panera choose music that calms instead of engage? The conventional strategy might seem counterintuitive in an age of high-energy marketing. But the method behind this is intentional.
Research indicates that classical music enhances focus and induces relaxation, providing a supportive environment for customers who are either dining alone or connecting with others.
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