The article discusses the growing influence of AI in music marketing, highlighting innovative strategies used by marketers to boost artist visibility on platforms like TikTok. Featuring a source who has leveraged AI-generated videos to promote a client's new single, the piece illustrates the increasing trend of using automated tools for video creation, which companies like RHEI are adopting. As music marketers attempt to cut through content saturation, AI technology stands out as a potential game-changer in fan page marketing, rapidly evolving the industry's promotional landscape for 2025 and beyond.
My source has started paying a fan to post hundreds of these AI videos - generated in seconds using OpenAI's video tool, Sora - to TikTok to promote their artist's new single.
Though this technology is still in its infancy, using AI agents or video generators is clearly the super-charged next step for what's known as 'fan page marketing,' which is the promotional method du jour in 2025.
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