TikTok has officially launched TikTok for Artists, a platform aimed at helping artists build their careers. This comes two months after initial testing in select countries. The tool connects artists with their fans, improves promotional strategies, and offers insights into their music's performance on TikTok. Metrics provided include views, posts, and audience demographics. Additionally, TikTok introduced a 'Pre-Release' feature allowing artists to promote upcoming albums and facilitate pre-saves on music streaming services like Spotify. This launch signifies TikTok's commitment to driving music trends and enhancing artist engagement following the discontinuation of TikTok Music.
TikTok for Artists is designed to help artists build careers by connecting them with fans, improving promotional efforts, and informing content creation.
The platform provides data on music performance and user engagement, helping artists understand their audience better.
The introduction of a new 'Pre-Release' tool allows artists to promote upcoming albums and let fans pre-save them on streaming services.
TikTok’s decision to focus on this new platform follows the shutdown of TikTok Music, marking a shift in strategy toward supporting artists on TikTok.
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