"When 27-year-old Isabella Pang, who has spent 5 years and continues as a project manager in digital marketing in the food and beverage industry, opened Aoko Matcha on Bleecker Street in the West Village in late August 2025, she was cognizant of the bevy of gelato and ice cream competitors nearby. She knew there was Salt and Straw, which launched in Portland, Or. that has been drawing crowds three blocks away and two Van Leeuwen shops nearby."
"Why Matcha Gelato Is Healthy Matcha gelato, she asserts, consists of finely grounded Japanese tea leaves and has a different flavor than ice-cream and is healthier as well. Its health benefits consist of "antioxidants, L-theanine (an amino acid found mostly in tea leaves), and a natural caffeine lift, so it feels like both a dessert and a functional pick-me-up," she asserts. She says one scoop is about 90 to 110 calories and double that number for two scoops."
Isabella Pang, a 27-year-old project manager in digital marketing for the food and beverage industry, opened Aoko Matcha on Bleecker Street in the West Village in late August 2025 while maintaining her full-time job. The shop specializes in five flavors of matcha gelato inspired by matcha gelato shops seen in Japan. The West Village location sits amid established competitors including Salt and Straw and multiple Van Leeuwen shops. Matcha gelato uses finely ground Japanese tea leaves, provides antioxidants, L-theanine and a natural caffeine lift, and offers about 90 to 110 calories per scoop. The product emphasizes flavor and experience distinct from traditional Italian gelato.
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