The reports of shrinking bread rolls at Texas Roadhouse appear to stem from human error rather than intentional reductions. The company makes fresh rolls every five minutes, but inconsistencies in the dough-rising process can lead to smaller rolls. Customers should consider that these inconsistencies are not merely corporate greed; they may result from increased demand and variations in production.
Despite the growing animosity on social media regarding the size of the rolls, it’s essential to understand that the rolls serve as a loss leader. Texas Roadhouse hopes customers will purchase additional items alongside the 'free' rolls, potentially affecting how the rolls are prepared and served as demand fluctuates.
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