The Dubai chocolate craze reaches NYC with Ghirardelli's Dubai Chocolate Sundae, launching April 26 at the Empire State Building. Inspired by Fix Dessert Chocolatier's successful knafeh-inspired chocolate bar, this sundae combines luxury elements like pistachio butter, white chocolate, and gold-leafed caramel. After an ASMR TikTok made their product go viral, founders Hamouda and Alani saw their brand explode. As the sundae debuts, it embodies the current trend of alluring, exclusive sweets sought after by dessert enthusiasts in New York, catering to their craving for social media-worthy food experiences.
The obsession with Dubai chocolate in NYC continues strong, exemplified by the Ghirardelli Chocolate Experience Store's limited-time Dubai Chocolate Sundae, launching on April 26.
Inspired by Fix Dessert Chocolatier's popular Dubai dessert, the Ghirardelli sundae layers vanilla ice cream, pistachio butter, and gold-leafed chocolate for an ultra-luxe treat.
Hamouda's journey from home testing to viral success with FIX Dessert Chocolatier shows the power of social media in shifting demand for unique chocolate experiences.
The limited availability of the Dubai Chocolate Sundae at Ghirardelli's NYC flagship indicates how quickly dessert trends can escalate into desired status symbols.
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