Lobel's Original recently opened in Rockefeller Center, expanding the Lobel family’s legacy in gourmet deli meats. The establishment comes from Lobel's Prime Meats, a renowned butcher for 71 years. Mark Lobel, part of the sixth generation, explains that this venture is a response to evolving customer needs for comfort food. Additionally, the brand's expansion into Yankee Stadium with several kiosks has enhanced visibility. Lobel recognizes both their potential and limitations entering the sandwich shop market, ensuring a quality, quick-serve menu that adapts to the bustling environment of the food court.
People are craving comfort, no frills and high-quality food, which we can deliver at Lobel's.
Its presence at Yankee Stadium enables it to reach thousands who don't live on the Upper East Side.
Opening Lobel's Original was the next step in our development, engaging with a broader audience.
We recognize our strengths and limitations, as we have never operated a sandwich shop before.
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