The Grocery Store Brand Hazelnut Spread You Should Avoid At All Costs - Tasting Table
Briefly

Tasting Table evaluated various hazelnut spreads and concluded that Target's Good & Gather Chocolate Hazelnut Spread is best avoided due to its excessive sweetness. While the spread has a smooth texture and is appealingly priced, the overwhelming sugar content masks the hazelnut and cocoa flavors that are essential to a good spread. Other consumers echoed similar sentiments regarding its lack of taste compared to more expensive brands. Ultimately, the recommendation is to invest in pricier options that offer a balanced flavor profile.
The clear loser from our list of 12, this product was so overwhelmingly sweet that it masked the flavor of every other ingredient.
While a hazelnut spread obviously should be sweet, it shouldn't be so dominant that it overpowers the other elements, such as the richness of the buttery hazelnuts and the chocolatey flavor.
Even the creamy texture of the spread, which was super-smooth and easy to slather over a slice of bread, wouldn't push us to buy it again as the flavor was just too saccharine.
Good & Gather Chocolate Hazelnut Spread is smooth but overly sweet, and you'd be better off selecting a pricier spread with a rounder flavor.
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