PopUp Bagels is set to open its fifth location in New York City at 7 Penn Plaza, near Penn Station, expanding this successful bagel business since its inception in April 2023. Known for unique flavors and a social media-driven fanbase, the shop serves a variety of bagels alongside multiple types of cream cheese and specialty butter. While some critics argue the bagels differ from traditional New York styles, the business has thrived, attracting long weekend lines and collaborations with culinary figures like Dominique Ansel.
PopUp Bagels, celebrating its fifth location in NYC at 7 Penn Plaza, is a viral sensation that offers unique bagels alongside a selection of gourmet schmears.
With roots as a pandemic project by Adam Goldberg, PopUp Bagels has rapidly expanded, receiving both praise and criticism for its innovative take on bagels.
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