Win Son Bakery, originally from East Williamsburg, has opened its second location in the East Village, following a successful debut by Radio Bakery. Known for its breakfast offerings, Win Son Bakery serves unique dishes such as scallion pancake sandwiches and millet mochi doughnuts. Although in-store service is not yet available at the East Village location, delivery via DoorDash is operational. The original bakery gained immense popularity partly due to TikTok, boosting its profile among a new generation of New Yorkers and paving the way for future expansions.
Win Son Bakery, which began in East Williamsburg, has opened its second location in the East Village, expanding its beloved menu of breakfast and dinner options.
The East Williamsburg Win Son Bakery quickly became known for its busy breakfast scene, showcasing standout items such as scallion pancake sandwiches and millet mochi doughnuts.
Although the new East Village location has not yet opened for in-store customers, it offers local favorites for delivery via DoorDash, ahead of its much-anticipated formal debut.
Social media platform TikTok played a crucial role in boosting Win Son Bakery's popularity in New York, ensuring its steady growth beyond the initial launch.
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