The MTA has reversed a ban on alcohol advertisements on its subway and bus systems, a measure which had been in place since 2017 due to underage drinking concerns. This reversal comes as the MTA reports losses in potential revenue up to $10 million annually. Despite reinstating alcohol ads, new restrictions will be in place; ads will not be shown during school commuting hours and will be excluded from visibility near schools, playgrounds, or religious places. The MTA is hoping to tap into potential revenue streams without undermining public safety.
The MTA board voted to allow alcohol advertisements on subways and buses, lifting a ban from 2017 due to concerns about underage drinking.
Ads for alcohol will be restricted in terms of both timing and placement to protect younger audiences, with regulations ensuring compliance near schools and playgrounds.
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