The aged exterior of the new Dickies store embodies the historical significance of Seongsu, while aligning with the brand's emphasis on durability and authenticity.
Inside, the store employs a clear zoning strategy with steel and wood, designed to enhance customer experience and product visibility for different categories.
By preserving the interior's untouched walls and ceilings, the design creates a connection between Dickies' philosophy of longevity and the building's rich history.
The modern elements in changing rooms showcase the brand's versatility, creating a contrast that underscores the enduring character of the space, even as it ages.
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