At the NewFronts presentation, TikTok executives aimed to bolster advertiser confidence by emphasizing their commitment to the platform's safety and future growth. Khartoon Weiss, head of North American ad sales, assured the audience of TikTok's positive trajectory, despite ongoing uncertainties regarding its ownership due to regulatory issues linked to its parent company, ByteDance. Suzy Loftus, TikTok's head of trust and safety, highlighted the platform's cultural influence and the higher standards it governs itself by, contrasting its swift momentum with the backdrop of political scrutiny.
"The one thing I really want to say, and I want to say this very clearly, and I want to say this from my heart: TikTok is here. We are here," declared Khartoon Weiss.
"We are held to a higher standard because of our impact on culture," Loftus argued about TikTok.
Collection
[
|
...
]