To commemorate the 50th anniversary of their first show, Talking Heads launched a guerrilla marketing campaign featuring cryptic street art around New York City's Bowery. Centered on their classic track 'Psycho Killer,' the campaign promotes a new video directed by Mike Mills and showcases the vibrancy of their music in today's digital age. De-Yan, an experiential studio, aimed not for marketing innovation but to reignite fondness for the band while appealing to younger generations, celebrating simplicity in creativity amidst a modern high-tech landscape.
"For younger people, a guerrilla marketing music campaign is as novel to them as the song 'Psycho Killer' by the Talking Heads. You don't have to reinvent the wheel every time to delight people."
"The goal of the work was to celebrate the iconic song of a legendary band in a way that felt a bit more '77 than social network."
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