Kumait Jaroje, a resident of Worcester, Massachusetts, faces harassment for owning a gold Tesla Cybertruck, which he used to promote his medical spa business. After receiving threats and backlash amid rising anti-Elon Musk sentiment, he removed advertising from the vehicle. Although a long-time Tesla fan, Jaroje asserts that his choice of the Cybertruck was not politically motivated, identifying himself as a moderate politically. His experience underscores the intersections of personal expression, political climate, and social media backlash.
It got really, really bad after the inauguration, Jaroje told the NYT, saying that he filed a police report after receiving threatening phone messages at his business.
Since getting our Cybertruck, we've faced constant hostility, Jaroje wrote in a tweet last month. Someone even...
Jaroje has since emphasized that he didn't buy the truck for political reasons, describing himself as a mix of conservative and liberal.
The moment he broke the window, I reserved one, Jaroje told the Worcester Telegram & Gazette in October, referring to Musk's infamously botched stunt.
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