Entrepreneur Katharine Burke launched Purryfuls, a company producing plushies that purr, catering to stressed millennials and Gen Z. Inspired by her cat Wren, Burke's journey began when she sought comfort through a cuddly alternative but found none available. She noted the booming market for adult plushie sales, which reflect a nostalgic yearning for childhood comforts and a growing acceptance of non-traditional interests among young adults. The recent launch at Toy Fair New York indicates a promising venture as adults increasingly find solace in plush companions.
I thought to myself, it'd be nice if I could just find a little purring hot water bottle to take her place when she was uncooperative.
Some attribute plushie popularity to millennials clinging onto their youth, but others think it's because there is less judgment about alternative interests and hobbies.
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