Edmond Huot, as chief creative officer of a digital marketing agency, configures branding and livery design for airlines, enhancing passenger experiences through aesthetic and functional designs. His recent work with Northern Pacific Airways focused on creating a visual identity that resonate with travelers from Asia, incorporating elements of Alaska's appeal. Huot frequently travels for business and has developed personal travel tips, preferring airlines based on service quality. He suggests practical luggage choices influenced by hockey players, preferring durability over aesthetics.
Hockey players haul gear - look to them when choosing luggage. I avoid buying fancy or heavy roller luggage.
Huot's branding work aims to evoke Alaska's remote wilderness and midnight sun to resonate with travelers from South Korea and Japan.
He picked a color palette of white, soft gray, and black with blue-green accent to make the brand stand out.
His goal was also to connect the airline with travelers eager to explore Alaska.
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