Their Baking Side Hustle Is Now Worth Millions | Entrepreneur
Briefly

Gonanas, co-founded by Morgan Lerner and Annie Slabotsky, emerged in 2019 while they were college students seeking healthier baked goods. With a foundation rooted in a family recipe, they innovated a banana bread mix that is allergy-friendly and accessible, using oat flour and requiring only the addition of bananas and oil. Their journey from college dorm experiments to creating a product that balances wholesome ingredients with deliciousness has resonated with a health-conscious market, marking Gonanas as a promising venture in the food industry.
Gonanas offers a unique banana bread mix, emphasizing better ingredients and easy preparation, targeting those with dietary restrictions without sacrificing taste.
Lerner and Slabotsky identified a gap in health-conscious baked goods while in college, leading them to innovate a family recipe into Gonanas.
The founders faced initial challenges, including burn accidents, but persevered with taste-testing and refining their product, leading to its successful launch.
Gonanas prioritizes accessibility, aiming for its banana bread mix to be enjoyed widely, reflecting the belief that indulgence doesn't have to be unhealthy.
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