Night Owl Video, a new video store set to open in Williamsburg on April 11, seeks to offer a physical alternative to the growing dominance of streaming services. Owned by Jess Mills and Aaron Hamel, both veterans of New York City's independent film scene, the store will feature a curated selection of VHS, DVD, and Blu-ray titles, alongside memorabilia like posters. By fostering a nostalgic browsing experience reminiscent of traditional video rental stores, they hope to stimulate a revival of physical media similar to the recent resurgence of vinyl records.
Death to Streamers! Physical Media Forever! is the rallying cry of Night Owl Video, a new store set to open in Williamsburg, focusing on nostalgic film experiences.
Mills emphasized the joy of discovering films based on cover art and blurb rather than through a digital interface like Amazon, aiming to recreate the in-store browsing experience.
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