Runway, founded by art students in 2018, is carving a niche for itself in the video generation market. Unlike rivals led by AI researchers, Runway targets creative professionals, providing tools aimed at enhancing existing workflows while securing partnerships like the one with Lionsgate. While it faces competition and legal challenges regarding intellectual property, its distinct strategy is to act as a support tool rather than a standalone product, appealing to designers and filmmakers by offering tailored solutions for production needs.
It is vastly outspent by competitors like OpenAI, but while most of its competitors have released general-purpose video creation tools, Runway has sought an Adobe-like place in the industry.
The support tool argument helped Runway secure a deal with motion picture company Lionsgate, wherein Lionsgate allowed Runway to legally train its models on its library of films.
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