The Knicks Sisters, Jennifer and Jasmine Gordon, create exceptional experiences for fans at Madison Square Garden through their OmniFan initiative, which includes interactive events and prizes during Knicks games. They aim to transcend traditional game attendance by fostering a community atmosphere, making fans feel like part of a family. This initiative began in response to the team's tough years, as the sisters hoped to reignite local fandom and create memorable experiences that go beyond just attending a game.
The OmniFan experience offers fans a VIP feel at Madison Square Garden, creating unique interactions beyond just game tickets, enhancing community among Knicks supporters.
Connecting with the Knicks fan community is paramount. It drives us, and if we don't have fans, OmniFan doesn't exist. Our goal is to entertain and acknowledge.
The OmniFan events allow attendees to engage in trivia and gain VIP access, generating a deep-rooted sense of family among Knicks fans.
The sisters created the OmniFan experience during a tough time for the Knicks, aiming to reignite fan passion for the team after years of struggles.
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