Watching a 'big game' in person has always been pricey, but as sports increasingly moves online, the cost of streaming could even exceed traditional cable bills.
NFL Commissioner Roger Goodell emphasized the league’s streaming strategy by stating, 'We have to fish where the fish are,' pointing to the necessity of adapting to consumer preferences.
With all major networks adopting streaming, consumers may find their former cable bills doubled or tripled due to bundled deals and exclusive content access.
The NFL’s strategy to move select games to streaming is driven by rights holders' willingness to overpay for broadcasting, knowing it boosts subscriptions significantly.
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