The new color, called 'olo,' was generated in a lab at UC Berkeley, where participants experience it through a unique procedure involving lasers and mapped cone cells. Austin Roorda, an optometry professor, described his experience of olo as euphoric and profoundly beautiful. Though James Fong, the paper's first author, named the color, he has not personally witnessed it. The experimental setup allows individuals to see a small square of vibrant color against a gray backdrop, showcasing the capabilities of color vision research.
The color 'olo' can't be found on a Pantone color chart. It can only be experienced in a cramped 9-by-13 room in Northern California.
Austin Roorda, an optometry professor at Berkeley, may have been the first person in the world to experience the new color, a profound moment for him as a scientist.
The experience of seeing olo is achieved by firing a laser at cone cells in the eye, creating a vibrant square of color against a gray background.
James Fong, the first author of the paper that announced 'olo,' has yet to see this new color himself despite naming it.
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