"Speedcubing offers a unique combination of cognitive challenge, social connection, and personal achievement that contributes to happiness," says Polina Beloborodova, research associate at the University of Wisconsin-Madison."
"The popularity has increased too, with reported global sales of Rubik's Cube products recorded as $86.6m in 2023, up 13.5% on 2022," emphasizing the growing interest in puzzle-solving.
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