Scott Magill, owner of WhoCult, emphasizes the critical role of a vibrant social media presence for businesses. After the Covid-19 closure, WhoCult improved its social media activities, relying on its core team to manage content rather than hiring a dedicated social media manager. Magill notes the tangible effects of viral moments, which not only lead to immediate spikes in foot traffic and online orders but also contribute to sustainable community growth over time.
We didn't hire a dedicated social media manager. Our core team handles all aspects of content. Our brand lives and breathes in the real world, but our story spreads online.
I've seen the impact a viral moment can have in the store as well as online. It creates spikes in foot traffic, online orders, and overall brand awareness.
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