The article reflects on the evolution of SEO content creation since 2010, highlighting the initial ease of generating revenue in the educational niche. As competition has intensified, Google's algorithm has increasingly favored regurgitated content over original works, discouraging user visits to content creators' sites. While Google initially aided in driving traffic, its continuous updates have become detrimental, leading to drastic business declines for some creators due to lack of transparency. This has resulted in a precarious ranking system, where content creators must constantly adapt to unseen algorithm changes.
Ten years ago, success in SEO was attainable, thanks to search engines like Google, but recent competitive dynamics have made original content less attractive to users.
Google's monopoly over website traffic creates instability for content creators, making them subject to algorithm updates without transparency, disrupting their business models.
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