Google has rolled out an update to its ad intents feature, allowing users to choose between always displaying display ads alongside organic search results or showing search ads with display ads as a fallback when search ads are not available. Users will need to manually adjust their settings, as Google defaults to showing search ads with organic results. This new feature aims to enhance ad visibility and potentially increase revenue by integrating display ads more effectively into the ad intent framework.
Google has updated its ad intents functionality, now allowing users to select between always showing display ads with organic search results or using search ads when available.
By default, Google will set ad intents to show search ads with organic results unless users proactively choose the new display ad option.
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