A single-campaign dataset showed AI Max for Search delivering a disproportionate share of impressions on Search Partner Network (SPN) inventory compared with other campaign types, prompting a recommendation to disable SPN. Platform guidance indicates AI Max for Search is not designed to pursue SPN inventory, competitor terms, or other languages more aggressively than broad match, and aggregated data does not show such behavior. An offer was made to review specific campaign examples to investigate the discrepancy and validate whether the observed expansionary behavior on SPN is reproducible across accounts.
Listen this is just anecdotal. It's one campaign. But I find the extent to which AI Max is expansionary on SPN... deeply disturbing. I'll be looking to (in)validate this finding in other campaigns/accounts but my earliest recommendation on AI Max: turn off SPN (you should anyway!)
AI Max for Search isn't designed to go more aggressively after SPN inventory than broad match, etc. We're not seeing that at an aggregated level either, but happy to take a look at any specific examples like the one you've highlighted.
Ah yes, I've done a lot of Google Translate from STRs over the years. Will pass along the feedback. Note though that, as with SPN, AI Max for Search isn't designed to go more aggressively after competitor terms or other languages than broad match, etc. Again, happy to look at...
Collection
[
|
...
]