LinkedIn Launches Improved CRM Integration, Expanded Attribution DataCAPI helps marketers connect data to achieve better ad targeting and conversion results.
LinkedIn Launches Qualified Leads Optimization for Custom Ad TargetingLinkedIn is enhancing lead generation by allowing businesses to define and optimize ad targeting for qualified leads.
LinkedIn Launches Improved CRM Integration, Expanded Attribution DataCAPI helps marketers connect data to achieve better ad targeting and conversion results.
LinkedIn Launches Qualified Leads Optimization for Custom Ad TargetingLinkedIn is enhancing lead generation by allowing businesses to define and optimize ad targeting for qualified leads.
Is your phone eavesdropping on you? Try NordVPN's simple test to find outYour phone and smart devices may be listening to your conversations, confirming this is possible through a simple test.
UK's privacy watchdog takes credit for rise of 'consent or pay' | TechCrunchThe ICO's efforts to regulate data consent are leading to controversial pay-or-consent tactics by some websites.
Is your phone eavesdropping on you? Try NordVPN's simple test to find outYour phone and smart devices may be listening to your conversations, confirming this is possible through a simple test.
UK's privacy watchdog takes credit for rise of 'consent or pay' | TechCrunchThe ICO's efforts to regulate data consent are leading to controversial pay-or-consent tactics by some websites.
OpenAI partners with People publisher Dotdash MeredithAs OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools.
Media Briefing: Dotdash Meredith's Jon Roberts on the AI agenda in 2025Dotdash Meredith plans significant advancements in AI for 2025, leveraging OpenAI for improved ad-targeting and content connections.
OpenAI partners with People publisher Dotdash MeredithAs OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools.
Media Briefing: Dotdash Meredith's Jon Roberts on the AI agenda in 2025Dotdash Meredith plans significant advancements in AI for 2025, leveraging OpenAI for improved ad-targeting and content connections.
Mobile app advertising: How machine learning turns data into customersMachine learning in mobile app advertising enhances ad targeting and performance by sifting through immense volumes to find valuable customers.
Industry Review 2025: Curation's Time to Shine?Curation is a pivotal factor for innovation in programmatic buying and selling, promising alignment with modern campaign objectives.
Mobile app advertising: How machine learning turns data into customersMachine learning in mobile app advertising enhances ad targeting and performance by sifting through immense volumes to find valuable customers.
Industry Review 2025: Curation's Time to Shine?Curation is a pivotal factor for innovation in programmatic buying and selling, promising alignment with modern campaign objectives.
CTV Ad Targeting Sucks Because We Let It | AdExchangerAdvertisers fail to utilize data effectively, leading to repetitive and irrelevant ad experiences for viewers on streaming services.
Google and Meta employees caught targeting teens in ad schemeRogue employees at Google and Meta collaborated to unlawfully target ads at minors under 18.
Google and Meta reportedly teamed up for ads targeting young teensGoogle and Meta collaborated on an ad campaign targeting young teens, circumventing age-based ad targeting policies by using a loophole.
How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modelingHearst Magazines continues its push for first-party data strategies despite Google's decision to retain third-party cookies.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.
Stick A Pin In it; When Reddit's Data Is Google Data, Too | AdExchangerPinterest is viewed as an underappreciated growth opportunity, especially with its partnership with Amazon for improved ad targeting.
Google and Meta employees caught targeting teens in ad schemeRogue employees at Google and Meta collaborated to unlawfully target ads at minors under 18.
Google and Meta reportedly teamed up for ads targeting young teensGoogle and Meta collaborated on an ad campaign targeting young teens, circumventing age-based ad targeting policies by using a loophole.
How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modelingHearst Magazines continues its push for first-party data strategies despite Google's decision to retain third-party cookies.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.
Stick A Pin In it; When Reddit's Data Is Google Data, Too | AdExchangerPinterest is viewed as an underappreciated growth opportunity, especially with its partnership with Amazon for improved ad targeting.
Google Implements Data Encryption in Ad TargetingConfidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments.
| MarTechMeta's new data restrictions in Business Tools prioritize privacy, potentially complicating ad targeting and measurement for businesses.
How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste | AdExchangerThe move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors.
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchangerMistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.
Google Implements Data Encryption in Ad TargetingConfidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments.
| MarTechMeta's new data restrictions in Business Tools prioritize privacy, potentially complicating ad targeting and measurement for businesses.
How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste | AdExchangerThe move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors.
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchangerMistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.
Meta Removes Detailed Targeting Exclusions from Ad CampaignsMeta removed detailed targeting exclusions for new campaigns, citing limits on ad effectiveness.
Roku Taps The Trade Desk's UID2 To Draw In New Demand | AdExchangerRoku integrates with UID 2.0 to enhance ad targeting and increase monetization.
Experian rolls out retail media network solution | MarTechExperian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast UpfrontPodcast ad revenue growth slowed, with emphasis on reaching incremental audiences and unique marketing pitches.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.
How signal collaboration is unlocking the power of publisher first-party dataPublishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
How signal collaboration is unlocking the power of publisher first-party dataPublishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value.
8 insights about the future of addressability & measurement post-cookie from The Drum LiveThe increasing importance of first-party data strategies.
Meta to expand AI image generation offerings for ads By ReutersMeta Platforms is expanding generative AI ads tools to automatically create image variations with text overlay.
OpenAI strikes licensing deal with the magazine giant behind PeopleDotdash Meredith partners with OpenAI for AI models in ad-targeting and content licensing.
NBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement | AdExchangerTV upfronts have evolved to focus on better ad targeting and proof of performance to compete in the media mix.
How Shopify Learned To Love Advertising | AdExchangerShopify has quietly become a significant player in online advertising, providing ad tech and marketing solutions for merchants.
Retail Media Takes Flight; Spambot News Publishers Are Thriving | AdExchangerUnited Airlines launches Kinective Media for ad targeting using customer insights and ad inventory like in-flight screens, app, and MileagePlus program.
How to Optimise Your PPC Campaigns with AIAI plays a crucial role in optimizing PPC campaigns by enhancing data analysis, improving ad targeting, and automating mundane tasks.
Why Mix Modeling Isn't Enough; The New Sports Ad Arbitrage | AdExchangerMMM can be a valuable tool for measuring ad spend effectiveness, especially as user-level data diminishes.
fromDigiday10 months agoAmazon unveils Ads Relevance, claiming it is no longer reliant on single IDsAmazon's Ad Relevance leverages AI and machine learning to enhance ad targeting without relying on third-party cookies or traditional identifiers.