#ad-targeting
#ad-targeting

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TikTok Shop is making advertisers give AI more control - whether they like it or not

TikTok requires TikTok Shop advertisers to use GMV Max AI tool starting September 1, shifting ad control from marketers to TikTok's algorithm.

Privacy professionals

fromExchangewire

1 month ago

Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

Ocado collaborates with UK publishers for privacy-compliant data targeting.

EU is implementing an age verification app to enhance online safety for children.

fromDigiday

1 month ago

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

The goal is to match Ocado's shopper data with the publishers' audience behavioral and contextual data to unlock more granular ad targeting for advertisers.

UK news

Marketing tech

fromDigiday

2 months ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.

The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.

fromSocial Media Today

4 months ago

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

By utilizing the LinkedIn Conversions API, businesses can share high-quality lead data, enhancing their ad targeting based on individualized definitions of "qualified" leads.