Martin Split from Google stated that while it is advantageous to have audio versions of blog posts for user engagement, it does not affect SEO or Google rankings. He advised content creators to add audio for user benefit rather than trying to improve SEO. He acknowledged the existence of schemas like audiobook and speakable markup, but stressed that these also do not correlate with better ranking performance in core web search. The overall message was clear: prioritize user experience without expecting a direct SEO benefit.
Martin Split from Google clarified that while audio versions of blog posts are user-friendly, they do not influence Google rankings.
He emphasized that adding an audio version of content is beneficial for users but should not be pursued with SEO expectations.
Despite some speculation about audiobook schema or speakable markup, Martin confirmed that they do not necessarily lead to improved rankings in core web search.
Overall, the consensus is that audio content enhances user experience but lacks direct SEO advantages.
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