The article discusses recent volatility in Google Search rankings, noticing increased chatter within the SEO community regarding potential updates. It highlights historical updates and mentions a lack of official changes since March 2025, suggesting a gap that might prompt more frequent updates. Tracking tools like Advanced Web Rankings and Accuranker illustrate this volatility, and feedback from the SEO community reports poorer traffic performances and potential impacts on AdWords efficiency. Overall, there is a sense that Google may be preparing for further changes in their ranking algorithm.
Google Search ranking and results have experienced increased volatility over the past 24 hours, indicating a potential update coming soon as industry chatter intensifies.
Tracking tools show significant search ranking volatility recently, especially over the past 24 hours, suggesting Google might be preparing for a new ranking update.
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