Google Warns Against Trying to Manipulate LLMs
Briefly

Google Warns Against Trying to Manipulate LLMs
"In an emailed statement, Google spokesperson Jennifer Kutz said the company applies robust protections against common forms of manipulation in search and Gemini; Kutz noted the company is aware of the low-quality listicle content and that it works to combat that kind of abuse."
"Essentially, Google sees what is going on and is trying to stop it, so you should probably stop it on your own before Google stops you before you have the chance to stop yourself."
"The industry has been rife with all sorts of bad advice and spammy tactics like it's SEO of yesteryear all over again."
"My personal issue with all this nonsense is that it spills over to the general market."
Google has acknowledged the prevalence of self-serving listicles used by SEOs to manipulate search results. A spokesperson stated that the company implements strong protections against such tactics. The SEO industry is criticized for employing outdated and spammy methods that negatively impact the general market. This manipulation not only affects search results but also misleads the audience, similar to past misconceptions about platforms like Wix. The ongoing issue highlights the need for ethical practices within the SEO community.
Read at Search Engine Roundtable
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