"After several months of testing, TikTok on Monday officially introduced Travel Ads, a platform designed to move users from trip inspiration to actually booking flights, hotels, and activities."
"The new ads, which TikTok teased at Skift's Megatrends event in January, will allow travel brands to promote their offerings and target them to people engaging with travel content on the app."
""With travel-specific optimization models, the solution identifies high-intent audiences ready to book and matches them with travel offerings based on their in-market activities and preferences, delivering greater relevance, higher engagement, and stronger campaign performance," said David Hoctor, TikTok's head of U.S. Verticals, Travel and Gaming, in a blog post."
TikTok launched Travel Ads after months of testing to move users from trip inspiration to actual bookings for flights, hotels, and activities. The platform enables travel brands to promote offerings and target users who engage with travel content on the app. Travel-specific optimization models identify high-intent audiences ready to book and match offerings based on in-market activities and preferences to boost relevance, engagement, and campaign performance. Early testers include Expedia Group, Accor hotels, Meliá Hotels International, Etihad Airways, and Sunweb. The capability was previewed at Skift's Megatrends event in January.
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