"YouTube's been known to show users non-skippable ads that go well over the streamer's stated 30-second limit. In a 2025 Android Authority poll, about 87% of more than 8,600 respondents indicated that YouTube served them non-skippable ads longer than 30 seconds."
"The tweet not only clarifies that YouTube isn't meant to serve ads in this way, but also says that the 90-second non-skippable block 'isn't something we are testing right now.'"
Users have reported seeing unusually long, non-skippable ads on YouTube's TV app, with some lasting up to 90 seconds. YouTube stated that these longer ads are not intentional and are looking into the issue. Officially, non-skippable ads are capped at 30 seconds. The TeamYouTube account confirmed that the 90-second ads are not part of any testing. A previous poll indicated that many users have experienced non-skippable ads exceeding the 30-second limit, suggesting a recurring issue with ad formats.
Read at Android Authority
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