French Phrase of the Day: Bouche a l'oreille
Briefly

The phrase 'bouche à l'oreille,' which translates to 'mouth to ear,' is the French equivalent of 'word of mouth.' It refers to how people share information informally, often used in recommending restaurants or bars. This term, alongside the older expression 'de bouche en bouche,' highlights the significance of informal communication, especially in contexts like advertising and customer satisfaction surveys. It reflects how most new clients may learn about services through positive recommendations from acquaintances, underscoring the importance of reputation and social feedback in business.
Bouche à l'oreille, translating as 'mouth to ear', refers to the way information is shared informally, resembling the English term 'word of mouth'.
In many cases, whether discussing restaurant recommendations or advertising, bouche à l'oreille serves as a vital means of transmitting unofficial information.
Read at The Local France
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