A recent YouGov study of over 30,000 pet owners across 20 countries found that 78% believe their pets remind them to take breaks from work, significantly impacting their mental health. David Reilly from Mars highlighted that this bond promotes wellness, with nearly half of the global population prioritizing mental health. In addressing this, Mars partnered with Calm to create a unique pet-inspired wellness collection, consisting of sleep stories and guided meditations, to help owners realize their pets can be wellness allies.
The study highlights that pets play a significant role in enhancing the mental well-being of their owners, encouraging them to take necessary breaks for health.
The collaboration between Mars and Calm aims to leverage the bond between pets and their owners to promote mental health and well-being through special content.
David Reilly emphasizes that nearly half of people globally prioritize mental well-being, suggesting that pets can significantly contribute to improving it.
Mars, partnering with Calm, is launching content like sleep stories and guided meditations, creatively combining pet ownership with mental wellness.
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