Evan Ranft outlines ten actionable steps to transition a photography passion into a successful business. He emphasizes the necessity of defining the core purpose and value of your photography, moving beyond just taking good photos. Illustrating through examples, he discusses connecting with clients, aligning personal strengths with market needs, and developing a solid portfolio. He encourages aspiring photographers to start with relatable clients to ensure meaningful exchanges and validate their work through tangible proof of concept, ultimately leading to sustainability and growth in the business.
Starting a photography business is not just about taking great photos, but understanding the unique value you bring to your clients.
Align your skills and experience with the clients you target to ensure mutual growth and a genuine exchange of value.
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