#value-proposition

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fromEntrepreneur
18 hours ago

Watch Out for These Dangerous Business Habits That Masquerade as Strategy | Entrepreneur

What makes these myths dangerous isn't their persistence, it's how we rationalize them. We tell ourselves they're based on data. (A survey from 2018? Please.) We cite competitor behavior. We assume it's "just the way things are." And then we design strategies, products and entire business models around them. But these myths are born from perceptions. Not facts. Not insights. Just patterns we've gotten used to seeing and explaining away.
Marketing
#personal-branding
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fromClickUp
6 days ago

12 Free Messaging Strategy Templates for Clear Communication

Consistent messaging shapes potential customers' perception of brand identity and promise.
E-Commerce
fromFortune
4 weeks ago

Chipotle CEO says there's 'no smoking gun' for burrito sales dip-but he wants customers to give the chain for more 'credit' for affordable prices

Chipotle needs to position itself as a bargain brand to attract budget-conscious consumers facing economic uncertainty.
fromHackernoon
11 months ago

Bad Hair Day? Not for Product Managers | HackerNoon

Hair exemplifies a product with abundant supply, easy harvesting, and significant functional, social, and emotional dimensions.
fromHubspot
2 months ago

How to market your brand to budget-conscious prospects

Budget-conscious consumers prioritize value and are more price-motivated due to economic uncertainties.
Marketing tech
fromMarTech
2 months ago

Time to First Value: The CX metric you can't afford to ignore | MarTech

Customers need to experience value quickly to justify their investment.
Time to First Value (TTFV) is crucial for customer retention and satisfaction.
fromeLearning Industry
3 months ago

The Perfect Sales Pitch: Examples And Best Practices For eLearning And HR Software

A sales pitch is a brief presentation emphasizing value, tailored to the audience's position in the buyer's journey.
Growth hacking
fromForbes
3 months ago

Why Businesses Need To Focus On Their Downstream Impact In Branding

Businesses should focus on the downstream impact of their products, not just features.
True value lies in the perception and confidence instilled in clients.
fromGameSpot
3 months ago

Take-Two Reacts To $80 Games And Explains Why Mafia: The Old Country Is Only $50

Take-Two aims to deliver greater value to consumers rather than focus solely on game pricing.
Marketing tech
fromMarTech
3 months ago

If your value prop sounds like everyone else's you've already lost | MarTech

Companies often mistake clarity issues for marketing problems.
A strong value proposition must stand against scrutiny.
Before messaging, understand the target audience's pain points.
Marketing tech
fromInc
3 months ago

The Real Reason Your Email List Isn't Growing

Building email list growth hinges on establishing trust rather than solely improving lead magnets.
Clearer messaging and a human approach are essential for increasing email sign-ups.
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