#value-proposition tag

Watch Out for These Dangerous Business Habits That Masquerade as Strategy | Entrepreneur

What makes these myths dangerous isn't their persistence, it's how we rationalize them. We tell ourselves they're based on data. (A survey from 2018? Please.) We cite competitor behavior. We assume it's "just the way things are." And then we design strategies, products and entire business models around them. But these myths are born from perceptions. Not facts. Not insights. Just patterns we've gotten used to seeing and explaining away.

Marketing

#personal-branding

fromBusiness Matters

Marketing

Personal branding: what it is and why it matters

7 months ago

Media industry

How To Tap The Brand Equity Of Your Skills, Experience, And Network

fromBusiness Matters

Marketing

Personal branding: what it is and why it matters

7 months ago

Media industry

How To Tap The Brand Equity Of Your Skills, Experience, And Network

more#personal-branding

Marketing

fromClickUp

12 Free Messaging Strategy Templates for Clear Communication

Consistent messaging shapes potential customers' perception of brand identity and promise.

E-Commerce

fromFortune

4 months ago

Chipotle CEO says there's 'no smoking gun' for burrito sales dip-but he wants customers to give the chain for more 'credit' for affordable prices

Chipotle needs to position itself as a bargain brand to attract budget-conscious consumers facing economic uncertainty.

Fashion & style

fromHackernoon

1 year ago

Bad Hair Day? Not for Product Managers | HackerNoon

Hair exemplifies a product with abundant supply, easy harvesting, and significant functional, social, and emotional dimensions.

Marketing

fromHubspot

5 months ago

How to market your brand to budget-conscious prospects

Budget-conscious consumers prioritize value and are more price-motivated due to economic uncertainties.

Online marketing

5 months ago

7 Pitch Strategies That Land High-Paying Clients

Strengthening your online presence is crucial for attracting clients and partnerships.

Growth hacking

fromA Smart Bear

5 months ago

More or less

Understanding pricing strategies is essential for aligning value with consumer preferences.

fromMarTech

Time to First Value: The CX metric you can't afford to ignore | MarTech

Customers need to experience value quickly to justify their investment.

Time to First Value (TTFV) is crucial for customer retention and satisfaction.

Growth hacking

fromeLearning Industry

The Perfect Sales Pitch: Examples And Best Practices For eLearning And HR Software

A sales pitch is a brief presentation emphasizing value, tailored to the audience's position in the buyer's journey.

Growth hacking

Why Businesses Need To Focus On Their Downstream Impact In Branding

Businesses should focus on the downstream impact of their products, not just features.

True value lies in the perception and confidence instilled in clients.

Video games

fromGameSpot

Take-Two Reacts To $80 Games And Explains Why Mafia: The Old Country Is Only $50

Take-Two aims to deliver greater value to consumers rather than focus solely on game pricing.

fromMarTech

If your value prop sounds like everyone else's you've already lost | MarTech

Companies often mistake clarity issues for marketing problems.

A strong value proposition must stand against scrutiny.

Before messaging, understand the target audience's pain points.

fromInc

The Real Reason Your Email List Isn't Growing

Building email list growth hinges on establishing trust rather than solely improving lead magnets.

Clearer messaging and a human approach are essential for increasing email sign-ups.

fromClickUp