Digitize has enhanced its collaboration with BBC Studios to include representation of hundreds of hours of premium BBC podcasts in Ireland. BBC Studios, a key player in global audio production, is keen on exploiting commercial opportunities in this lucrative market. The deal includes popular podcasts that resonate with Irish audiences, providing new avenues for advertisers seeking quality content. Notable figures from both organizations express excitement about the potential of this partnership to meet advertisers' demands for trustworthy and engaging audio content.
We are delighted to expand our partnership with Digitize to represent BBC podcasts in Ireland's ad market.
The Irish are one of the biggest consumers of podcasts globally and are very discerning in their tastes.
This deal will introduce our world-class audio catalogue including World of Secrets, Cover, and You're Dead to Me to new advertisers in Ireland.
Digitize has a proven track record of representing premium content.
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