The podcast industry is experiencing unprecedented growth, generating over $7.3 billion in revenue last year, doubling earlier estimates. Most of this revenue comes from advertising and subscriptions, with emerging platforms like Patreon fostering direct consumer support. The report by Owl & Co emphasizes that revenue streams beyond traditional audio formats have emerged, including video content and live events. The evolution of podcasting has introduced not just long-form audio but also short-form content, creating diverse opportunities and commercial viability within the sector.
... podcasting has now been found to generate over $7.3 billion USD in revenue per year, which is notably double the size of previous estimates.
The sector as a whole could offer up significant opportunities for advertisers to better monetise content, as audience figures and commercial viability are notably higher than originally thought.
Owl & Co's analysis... stated that revenue was increasingly being sourced from direct consumer support on platforms such as Patreon.
Podcasting as a format has undergone significant changes over the past five years, as short-form content and video clips have helped to popularise the medium like never before.
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