Amazon announced the restructuring of its Wondery podcast studio, with 110 employees leaving and the remaining staff distributed between Audible and a new Creator Services group. YouTube has emerged as a leading platform for podcast listeners, surpassing both Spotify and Apple Podcasts. As of October 2024, Americans spend 773 million hours weekly on podcasts, marking a significant rise over the past decade. While true crime narratives initially dominated, the podcasting landscape has now shifted to a prevalence of talk shows, indicating a decline in innovative storytelling.
As of October 2024, YouTube had more podcast listeners than Spotify or Apple Podcasts, signaling a shift in the podcasting landscape towards video content.
In February 2023, YouTube claimed it had 1 billion podcast viewers, highlighting how audiences are increasingly consuming audio content in video form.
Americans spend 773 million hours per week consuming podcasts, which represents a 350% increase over the past decade, reflecting the medium’s growing popularity.
Podcasting, once dominated by gripping narratives like Serial, now faces an oversaturation of talking-head formats, indicating a decline in diverse storytelling.
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