"Podscribe charts and compares key metrics for streaming audio and podcasting, revealing favorable numbers for podcast conversion and cost performance for streaming audio advertisers."
"The timeline shows a strong one-year growth of video podcast campaigns, with buy-in rising from 65% to 79%, indicating a growing trend in the industry."
"The State Consumption Index developed by Podscribe provides a competitive chart between podcast listening and streaming audio in each state, guiding advertisers in their strategies."
"Podcast listeners are more likely to have higher disposable income and education levels, making them a valuable demographic for advertisers targeting affluent audiences."
Podscribe's latest Performance Benchmark Report provides insights into the audio advertising industry, focusing on Q1 data. Key highlights include metrics for streaming audio and podcast performance, showing favorable podcast conversion rates. The report notes a significant increase in video podcast campaign buy-in, rising from 65% to 79%. Additionally, the State Consumption Index compares podcast listening and streaming audio across states. A notable demographic finding indicates podcast listeners tend to have higher disposable incomes and education levels. The report introduces a Reach Curve, suggesting a combined approach to podcast and streaming audio advertising to maximize reach.
Read at RAIN News
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