"According to January data from Comscore Media Metrix Multi-Platform, US audio app listeners average 32.3 hours with Spotify monthly, significantly overshadowing Amazon Music and Apple Music."
"A plurality of digital audio listeners aged over 55 reported Music as their primary audio platform, highlighting demographic preferences in digital audio consumption."
"Apple Podcasts leads US podcast downloads with a 49.1% share, while Spotify lags behind at 15.6%, reflecting the competitive landscape of audio content."
"The chart can help gauge how audio strategies align with listener demographics and assess campaign performance across specific audio apps."
In January data, US audio app listeners show a significant preference for Spotify, averaging 32.3 hours per month, vastly outpacing Amazon Music and Apple Music. Particularly, listeners over 55 favor traditional Music platforms, with 23% selecting it as their primary choice. In the podcast arena, Apple Podcasts leads significantly, commanding a 49.1% share of downloads, far exceeding Spotify's 15.6%. This chart serves as a valuable resource for assessing digital audio strategies and campaign performance across various audio applications, especially tailored to demographic segments.
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